http://www.eclairewhitehead.com E. Claire Whitehead Tue, 29 Nov 2011 21:08:33 +0000 http://www.eclairewhitehead.com en http://eclairewhitehead.com/Trail-Runner-Magazine http://eclairewhitehead.com/following/eclairewhitehead.com/Trail-Runner-Magazine Tue, 29 Nov 2011 21:08:33 +0000 E. Claire Whitehead 2382776 <img src="http://payload4.cargocollective.com/1/0/8126/2382776/tr01.png" border="0" width="332" height="540" width_o="332" height_o="540" src_o="http://payload4.cargocollective.com/1/0/8126/2382776/tr01_o.png" align="left" /> <img src="http://payload4.cargocollective.com/1/0/8126/2382776/tr03.png" border="0" width="670" height="501" width_o="721" height_o="540" src_o="http://payload4.cargocollective.com/1/0/8126/2382776/tr03_o.png" align="left" /> <img src="http://payload4.cargocollective.com/1/0/8126/2382776/tr04.png" border="0" width="670" height="501" width_o="721" height_o="540" src_o="http://payload4.cargocollective.com/1/0/8126/2382776/tr04_o.png" align="left" /> <img src="http://payload4.cargocollective.com/1/0/8126/2382776/tr05.png" border="0" width="670" height="501" width_o="721" height_o="540" src_o="http://payload4.cargocollective.com/1/0/8126/2382776/tr05_o.png" align="left" /> <img src="http://payload4.cargocollective.com/1/0/8126/2382776/tr_old4.png" border="0" width="493" height="540" width_o="493" height_o="540" src_o="http://payload4.cargocollective.com/1/0/8126/2382776/tr_old4_o.png" align="left" /> The reinvention of TrailRunner Magazine's website acts as a bridge from the printed newstand edition loved by many to a space on the web. It provides visitors with a simplified navigation and filtered system for browsing large amounts of editorial content. Useful tools are provided for the magazine's readers to find the equipment and venues to participate in trail running communities around the world. See Image 5 for example of the site before the redesign.TASK Magazine Webspace TYPE Interstate, Arial TOOLS Photoshop, Ilustrator, Dreamweaver http://eclairewhitehead.com/Batdorf-Bronson http://eclairewhitehead.com/following/eclairewhitehead.com/Batdorf-Bronson Tue, 29 Nov 2011 16:54:08 +0000 E. Claire Whitehead 77104 <img src="http://payload.cargocollective.com/1/0/8126/77104/b-b_01-01.png" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/77104/b-b_01-01_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/8126/77104/b-b_02.png" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/77104/b-b_02_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/8126/77104/b-b_03.png" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/77104/b-b_03_o.png" align="left" /> The science of coffee intrigues both Batdorf & Bronson’s staff and the buyers enjoying their products. They revel in the subtle differences between each roast. Like avid wine tasters, coffee “cuppers” look for nuances in the colors, flavors and ingredients of each varietal. B&B’s identity, packaging and stationery reflect this desire for detail, clarity and diversity.TASK Branding, Identity and Packaging SIZE 3.375˝ x 10.75˝ x 2.5˝ bag, standard US stationery TYPE Ultramagnetic TOOLS Illustrator http://eclairewhitehead.com/IDSA http://eclairewhitehead.com/following/eclairewhitehead.com/IDSA Wed, 16 Nov 2011 02:29:40 +0000 E. Claire Whitehead 1020312 <img src="http://payload.cargocollective.com/1/0/8126/1020312/IDSA_00.png" border="0" width="450" height="540" width_o="450" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/1020312/IDSA_00_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/8126/1020312/IDSA_02.png" border="0" width="670" height="516" width_o="700" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/1020312/IDSA_02_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/8126/1020312/IDSA_1.png" border="0" width="670" height="517" width_o="699" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/1020312/IDSA_1_o.png" align="left" /> The webspace for Industrial Designers Society of America is an exercise in structure. Changing colors, textures and grids interact seamlessly to create—much like the intent of industrial design itself—dramatic spaces from fundamental foundations.TASK Webspace TYPE Trade Gothic, Melior TOOLS Illustrator, Photoshop http://eclairewhitehead.com/FedEx-Office http://eclairewhitehead.com/following/eclairewhitehead.com/FedEx-Office Wed, 16 Nov 2011 02:27:06 +0000 E. Claire Whitehead 1005977 <img src="http://payload.cargocollective.com/1/0/8126/1005977/fedex_1.png" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/1005977/fedex_1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/8126/1005977/fedex_2.png" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/1005977/fedex_2_o.png" align="left" /> The myriad of services FedEx Office provides the to consumer requires an efficient, bold and convenient in-store environment to match. In this environment, clear wayfinding establishes immediate engagement with customers. Defined service zones create an immersive experience for exploration. Bold, appropriately scaled signage conveys brand confidence and service expertise.TASK In-Store Environment TYPE Folio, Baskerville TOOLS Illustrator, Photoshop http://eclairewhitehead.com/Adidas-by-Stella-McCartney http://eclairewhitehead.com/following/eclairewhitehead.com/Adidas-by-Stella-McCartney Wed, 16 Nov 2011 02:27:01 +0000 E. Claire Whitehead 1018918 <img src="http://payload.cargocollective.com/1/0/8126/1018918/mcc_01.png" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/1018918/mcc_01_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/8126/1018918/mcc_03.png" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/1018918/mcc_03_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/8126/1018918/mcc_02.png" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/1018918/mcc_02_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/8126/1018918/mcc.jpg" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/1018918/mcc_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/8126/1018918/mcc2.jpg" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/1018918/mcc2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/8126/1018918/mcc3.jpg" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/1018918/mcc3_o.jpg" align="left" /> Achievement. Satisfaction. Peace. Strength. Female athlete as goddess. Adidas by Stella McCartney is a reverent celebration of the art of exercise. Speaking to the mythological athlete in every woman, Pleiades, a star cluster known in Greek mythology as the Seven Sisters, dominates the system. Through this, the athlete captures a kind of peace, delicate and fragile, yet only gained through the capacity of power and concentration.TASK Fashion Week Branding* TYPE Salut, Interstate, Jaeger Daily News TOOLS Photoshop, Illustrator, InDesign, Google SketchUp ASSEMBLY Perfect Bind, Saddle Stitch, Sewing, Copper Die CREDITS Emily Dryden Photography *Self-initiated project, no official affiliation with Adidas or Stella McCartney brands http://eclairewhitehead.com/The-Silence-of-Thelonious-Monk http://eclairewhitehead.com/following/eclairewhitehead.com/The-Silence-of-Thelonious-Monk Wed, 16 Nov 2011 02:26:59 +0000 E. Claire Whitehead 82617 <img src="http://payload.cargocollective.com/1/0/8126/82617/silence_01.png" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/82617/silence_01_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/8126/82617/silence_02.png" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/82617/silence_02_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/8126/82617/silence_03.png" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/82617/silence_03_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/8126/82617/silence_04.png" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/82617/silence_04_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/8126/82617/silence_05.png" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/82617/silence_05_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/8126/82617/silence_06.png" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/82617/silence_06_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/8126/82617/silence_07.png" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/82617/silence_07_o.png" align="left" /> It is as easy to understand late jazz musician Thelonious Monk by listening to his pauses as it is by listening to his piano. This piece’s focus is on that grey area, on the silence that describes Monk as well as his records can. Throughout the book, all uses of blankness, abbreviation and disjointedness are intended to reinforce the concepts that reflect Monk’s musical mind: spasmodic and spliced, yet detailed and graceful.TASK Conceptual Book SIZE 9.25˝ x 12.375˝ x 0.5˝ TYPE Berthold City, Filosofia TOOLS InDesign, Photoshop TECHNIQUE Perfect Binding Words by Laurent de Wilde, Chris Raschka and John Edgar Wideman. Stop-motion photographs by Eadweard J. Muybridge. Images of Monk from video footage of performances in Oslo and Copenhagen. http://eclairewhitehead.com/Love-Nests-Photographs-Objects http://eclairewhitehead.com/following/eclairewhitehead.com/Love-Nests-Photographs-Objects Wed, 16 Nov 2011 02:26:58 +0000 E. Claire Whitehead 1006208 <img src="http://payload.cargocollective.com/1/0/8126/1006208/lovenests2.jpg" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/1006208/lovenests2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/8126/1006208/lovenests4.jpg" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/1006208/lovenests4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/8126/1006208/lovenests3.jpg" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/1006208/lovenests3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/8126/1006208/lovenests5.jpg" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/1006208/lovenests5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/8126/1006208/lovenests.jpg" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/1006208/lovenests_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/8126/1006208/lovenests7.jpg" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/1006208/lovenests7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/8126/1006208/lovenests6.jpg" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/1006208/lovenests6_o.jpg" align="left" /> Love Nests is a mixed media exhibit space examining a diverse group of Atlantans and their most treasured objects. In collaboration with Portfolio Center photographers and Georgia Tech industrial designers at the Museum of Design Atlanta. Read the Atlanta Journal-Constitution review of the exhibit here.TASK Museum Exhibit TYPE Conduit ITC TOOLS Illustrator, Photoshop, InDesign, Digital SLR Camera, Hammer, Nails, Paper, Tape, Dirt http://eclairewhitehead.com/GameDay-Lights http://eclairewhitehead.com/following/eclairewhitehead.com/GameDay-Lights Wed, 16 Nov 2011 02:26:56 +0000 E. Claire Whitehead 2263119 <img src="http://payload.cargocollective.com/1/0/8126/2263119/img_gdl_01_v.png" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/2263119/img_gdl_01_v_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/8126/2263119/img_gdl_2.png" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/2263119/img_gdl_2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/8126/2263119/img_gdl_3.png" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/2263119/img_gdl_3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/8126/2263119/img_gdl_004.png" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/2263119/img_gdl_004_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/8126/2263119/img_gdl_005.png" border="0" width="670" height="452" width_o="800" height_o="540" src_o="http://payload.cargocollective.com/1/0/8126/2263119/img_gdl_005_o.png" align="left" /> GameDay Lights is a sports recruiting and networking website. Its goal is to provide athletes, coaches and recruiters with the tools to turn great players and mentors into great teams and athletic programs. The brand voice captures the communication style of an exceptional leader: no-nonsense, well-informed, spirited and influential. GameDay Lights represents those moments just before the first whistle blows. When the stadium lightbulbs switch on and the task at hand is made ultimately clear: Now is the time. Play. Win. Succeed.TASK Branding, Identity, Webspace TYPE Geogrotesque TOOLS Illustrator, Photoshop